Mustang 1965-73

The history of the Mustang from 1965 to 1973 could either have been written by Machiavelli or The Bard himself. It has some many elements of palace intrigue it's difficult to separate what's known and what is supposed.


Mustang 65-73

This early history of the Mustang plays out like Shakespearian piece. On the one hand you have the seemingly anointed prince, Lee Iacocca, leading the "small platform Mustang" faction that set the style for the vehicle (long front/short deck), using a smaller frame.

Useful Information

  • Introduced at 1964 New York World's Fair as 1964½
  • Built as "secretary's car" (Gene Bordinat, Ford VP of Design)
  • Built on Falcon/Fairlane platform – "the small Mustang"
  • First-year sales topped 400,000 (over the 100,000 predicted)
  • Advocated by Lee Iacocca, Ford General Manager, who also used in-house competitions to finalize design
  • 1965 model grew somewhat but remained essentially the same, two engines (200 CID 6, 260 CID V-8)
  • 1966 Grew somewhat to incorporate short-block 289 V-8
  • Second year sales topped 600,000 – over million sold in first two years
  • 1967 Fastback added and grew a bit more to add 351 V-8
  • 1968 Cobra Jet added, fastback, instant success, 429 CID added with performance package
  • 1969 Bunkie Knudsen takes over, Iacocca passed over for president
  • "Big Platform" supports win this phase
  • 70 last of "small platform" cars, a total of two sixes and six V-8s available

Histories have said the Henry Ford II was looking over his shoulder at Iacocca and believed the market-wise Ford veteran wanted to take over the Dearborn headquarters, so Ford brought in Seman "Bunkie" Knudsen, veteran of General Motors and automotive royalty, of a sort, as his father built the GM empire.

Knudsen had no real powerbase at Ford and brought his own players with him like Larry Shinoda, the designer who engineered Chevy's comeback in TransAm Racing with the real changes to the Camaro Z28. They, more than any other pair, wanted the ship turned 180 degrees to develop a "big" Mustang, which they did.

[Mustang History cont...]